As mentioned previously, not only should your press release have a catchy title and sub headline, the first paragraph can also be extremely important. This is the perfect area for giving information about what you are actually seeking to portray to the reader. Perhaps the usage of some statistics may be used, so long as you do not go overboard.
In case you have already written a solid headline and sub headline, then chances are you are very well underway to writing a good press release. Focus On The Media > Press Release Distribution Writing Tips At 24-7PressRelease.com – Targeting The Media
Target The Media – That is your audience? Sure it will be nice, in a perfect world if everyone could read your press release. A sensible way to make this happen is having someone distribute these details to suit your needs. Beginning with us is a great starting point, however a highly written press release could have reiterations written by journalists for publication on websites, in trade publications and or on the radio/television.
This means that should you write your press release whilst keeping the media in your mind, you should have a better possibility of gaining second level exposure. First level exposure is thru press release service such as 24-7pressrelease.com. Second level exposure is when the media pickup your story, contact you, or simply just modify it for his or her own use. This is when you may receive extremely targeted exposure to your industry.
Although personally exposure is definitely nice, the targeted exposure is the place you will ultimately reap the benefits of obtaining customers or having the attention of your own targeted audience.
Keeping your press release simple, to the level, easily readable and grammatically correct using a unique story will enhance the chances of you a person through the media getting your story.
Attribution – So what exactly is attribution and how do you incorporate great at my press release? Attribution is the method of assigning an excellent or character to a person or thing. This may also be seen as assigning to a cause or source. Most well written press announcements use attribution. In case your company will be trying to use attribution (quoting information about another Company or individual) in your press release, be sure you know your sources, and have your facts and data correct.
For starters, it may be beneficial to have permission from sources where you are making quotes from copyright information. If you utilize copyright information inside your press release and you should not attain written permission to make use of this info, you may be held liable.
When creating an estimate from copyright information, make sure you state the origin from the quote like the date. If you are creating a comment on the quote, from copyright information, make sure you are the complete name of the individual making the quote and their position. This will help validate your release.
In this bad example, there is absolutely no attribution. The example does not state who made the quote, nor that is commenting on the quote or their position. This lacks source and date information.
On a quote produced by John Doe, marketing manager of XYZ Corporation inside the Thursday February 1, 2004 edition of the Sun Newspaper “XYZ would be to raise rates…”, Jane doe, president of ABC comments “This is something we shall take advantage of…”.
In this particular example, all sources, names and positions are clearly stated regarding not leave your reader wondering regarding the credibility of the press release.
Although there are cases when quotes of copyright information may be used without written permission through the Company being quoted, this is generally done in a positive context and is also not the best practice to follow.
What May Seem Like News. What might appear to be news to you might not be of any interest to most people, or even the media. Make sure that when you write your press release that you have something to create about. Keep your press release being an interesting story to inform. Make sure you will grab the attention of the public. Make sure it is unique. Ask a number of people when they believe that what you really are about to write could be of general interest towards the media or public.
What Never To Write About Or Do – There are certain don’ts that are quite simple to adhere to. Usually do not write your press release just as if it were to read such as an advertisement. Tend not to submit your press release if it is encotg with grammatical errors and typos. Usually do not submit your press release when it is geared toward illegal activity, stock promotion (unless you happen to be registered person in the NASD having a registration number), hatred towards others, or terrorism. Usually do not continually submit the same press release repeatedly, or perhaps the one that.